Globally considered the key color that represents new beginnings, purity, health, and freshness, energy, money and rebirth, green has been traditionally associated with brands that encourage growth, vitality, and productivity
Green takes on many personalities in nature. From soothing, calm, fresh to vivid, dark, intense, mossy, mystical.
In bigger cities, the green urban movement has been given the attention it deserves by creating more rooftop gardens, bike lanes, and hiking trails in order to create peaceful and tranquil spots of nature so people can evade the concrete jungle and disconnect and reconnect to nature.
Gentle, invigorating, and relaxing, green also represents connection. Connection to ourselves, to the quiet moments in our lives, to the inevitable beauty and peace of nature itself.